{"page":"/blog/what-is-programmatic-advertising","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Measure","Figure","Scope","Source"],"rows":[["US programmatic advertising revenue, 2025","$162.4 billion, +20.5%","Revenue reported by media sellers to IAB and PwC","IAB, 16 April 2026"],["US programmatic digital display spend, 2025","Over $187 billion, +16.6%; about 95% of display","eMarketer model, social platforms included","Basis Technologies citing eMarketer, 9 June 2026"],["US programmatic digital display spend, 2026 (forecast)","Over $220 billion, +17.4%","eMarketer model, social platforms included","Basis Technologies citing eMarketer, 9 June 2026"],["Programmatic direct share of US programmatic display, 2026 (forecast)","76.3%; 50.4% excluding social","eMarketer model","eMarketer, 17 July 2026"],["Share of tracked spend reaching quality impressions, Q2 2026","45.1%","ANA benchmark participants","ANA via Fiducia, 6 August 2026"],["Global programmatic spend","n/d","No primary global figure verified for this page","n/a"]],"sourceUrls":[["https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/"],["https://basis.com/blog/7-programmatic-advertising-trends-shaping-2026"],["https://basis.com/blog/7-programmatic-advertising-trends-shaping-2026"],["https://www.emarketer.com/content/us-programmatic-advertising-forecast-ad-tech-trends-h2-2026"],["https://www.fiducia.eco/post/ana-programmatic-transparency-benchmark-q2-2026-working-media-efficiency-reaches-a-record-45"],[]]}