{"page":"/blog/when-not-to-build-a-retail-media-network","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Step","Calculation","Result"],"rows":[["Sponsored impressions a month","3,000,000 pages × 2 slots","6,000,000"],["Clicks a month","6,000,000 ÷ 70","about 85,700"],["Gross revenue a month","85,700 × $0.50","about $42,900"],["Gross revenue a year","$42,900 × 12","about $514,000"],["After 60% sell-through","$514,000 × 0.6","about $308,000"]],"sourceUrls":[[],[],[],[],[]]}