{"page":"/blog/when-not-to-build-a-retail-media-network","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Item","Question","0 points","1 point","2 points"],"rows":[["1","Does the calculator's low case cover platform and team costs?","No","About break-even","Twice or more"],["2","Do most top search terms return products from several brands?","Few","Some categories","Most categories"],["3","Have suppliers asked to advertise without prompting?","None","A few","Many"],["4","Will suppliers fund ads from media budgets, not only trade terms?","No","Some will","Most top suppliers"],["5","What share of sales is tied to a known customer ID?","Under a third","A third to two thirds","Over two thirds"],["6","Do store and online sales reach one system within two days?","No","Weekly","Yes"],["7","Is there a named owner with profit and loss for media?","No","Part-time","Full-time"],["8","Does merchandising agree ad placements and share stock data?","No","Informally","In a written process"],["9","Can you run holdout or matched-store tests?","No","With a vendor","In-house"],["10","Can you report to IAB/MRC metric definitions with third-party verification?","No","Partly","Yes"],["11","Do platform contracts give exit and data-return terms?","Not reviewed","Partly","Yes, in writing"],["12","Is the legal basis for using shopper data in ads documented?","No","In progress","Yes, reviewed"]],"sourceUrls":[[],[],[],[],[],[],[],[],[],[],[],[]]}