{"page":"/blog/working-media-benchmark","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Period","Higher-performing cohort","Lower-performing cohort","Gap","Other cohort metrics","Source"],"rows":[["Q4 2025","56.7% of spend to quality impressions (advertisers \"with strong quality controls\")","n/d","n/d","n/d","TAG TrustNet, accessed 17 Oct 2026"],["Q1 2026","54.0%","32.1%","21.9 points","Media quality losses 19.0% vs 38.4%; TrueCPM $7.46 vs $19.04; overall CPM $4.42, down from $5.55 in Q4 2025","ANA, 27 May 2026"],["Q2 2026","52.3%","31.1%","21.2 points","Non-measurable 10.4% vs 22.7%; CPM $7.90 vs $6.55; TrueCPM $11.94 vs $13.80; higher performers used about 19,000 fewer domains and apps","ANA via Fiducia, 6 Aug 2026"]],"sourceUrls":[["https://www.tagtrust.net/insights"],["https://www.ana.net/content/show/id/pr-2026-05-programmatic"],["https://www.fiducia.eco/post/ana-programmatic-transparency-benchmark-q2-2026-working-media-efficiency-reaches-a-record-45"]]}