{"page":"/blog/working-media-vs-non-working-media","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Period","TrueAdSpend, all environments","TrueAdSpend, web and mobile","CTV share of tracked spend","Source"],"rows":[["2023 study","36%","36% (web and mobile only)","Not included","ANA, Dec 2023"],["Q4 2024","43.9%","n/d","27.9% (partial)","ANA Benchmark, Q1 2025"],["Q1 2025","41.0%","n/d","30.4%","ANA Benchmark, Q1 2025"],["Q2 2025","37.0%","46.6%","44.2%","ANA Benchmark, Q3 2025"],["Q3 2025","39.0%","47.1%","45.6%","ANA Benchmark, Q3 2025"],["Q4 2025","n/d (cohorts only: 56.7% higher, 37.5% lower)","n/d","About 40%","Fiducia on ANA, 25 Feb 2026"],["Q1 2026","43.3%","n/d","n/d","ANA, 27 May 2026"],["Q2 2026","45.1%","n/d","41.6%","Fiducia on ANA, 6 Aug 2026"],["Q3 2026","Not published on 9 Nov 2026","Not published","Not published","ANA pressroom and Fiducia news, checked 9 Nov 2026"]],"sourceUrls":[["https://www.adslot.com/wp-content/uploads/2023/12/ana-programmatic-media-supply-chain-transparency-study.pdf"],["https://s3.amazonaws.com/media.mediapost.com/uploads/ANAQ12025Programmatic.pdf"],["https://s3.amazonaws.com/media.mediapost.com/uploads/ANAQ12025Programmatic.pdf"],["https://s3.amazonaws.com/media.mediapost.com/uploads/Q32025ProgrammaticTransparencyBenchmark.pdf"],["https://s3.amazonaws.com/media.mediapost.com/uploads/Q32025ProgrammaticTransparencyBenchmark.pdf"],["https://www.fiducia.eco/post/ana-q4-2025-programmatic-transparency-benchmark-shows-media-quality-is-now-driving-measurable-perfor"],["https://www.ana.net/content/show/id/pr-2026-05-programmatic"],["https://www.fiducia.eco/post/ana-programmatic-transparency-benchmark-q2-2026-working-media-efficiency-reaches-a-record-45"],[]]}