{"page":"/networks/allegro-ads","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Period","Advertising revenue (Allegro segment, Poland)","Growth","Share of GMV","Source"],"rows":[["FY2024","PLN 1,075.5 million","n/a","about 1.77%","Annual Report 2025"],["FY2025","PLN 1,382.5 million","+28.5%","2.08%","same"],["Q4 2025","PLN 423.5 million","+24.1%","2.24%","same"],["H1 2026","PLN 796.2 million","+28.1%","n/d","H1 2026 report"],["Q2 2026","PLN 427.0 million","+31.1%","2.33%","same"]],"sourceUrls":[["https://about.allegro.eu/wp-content/uploads/2026/03/ALLEGRO-Annual-Consolidated-Report-2025.pdf"],["https://about.allegro.eu/wp-content/uploads/2026/03/ALLEGRO-Annual-Consolidated-Report-2025.pdf"],["https://about.allegro.eu/wp-content/uploads/2026/03/ALLEGRO-Annual-Consolidated-Report-2025.pdf"],["https://about.allegro.eu/wp-content/uploads/2026/09/Report-and-Financial-Statements-Q2-2026.pdf"],["https://about.allegro.eu/wp-content/uploads/2026/09/Report-and-Financial-Statements-Q2-2026.pdf"]]}