{"page":"/networks/best-buy-ads","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["What Best Buy disclosed","Detail","Source"],"rows":[["Ad partners","\"Almost doubling\" the number of ad partners in FY2026 (company claim)","Best Buy, 3 March 2026"],["Margin effect","Domestic gross profit rate 24.0% against 23.4%, \"primarily driven by growth in Marketplace and Best Buy Ads\" in Q2 FY2027","Best Buy, 27 August 2026"],["Buyer mix","Ads \"has primarily served our merchandise vendors\"; growth expected from agencies and DSPs","Best Buy 10-K"],["Ad revenue","n/d","none"]],"sourceUrls":[["https://corporate.bestbuy.com/2026/best-buy-reports-q4-fy26-results/"],["https://corporate.bestbuy.com/2026/best-buy-reports-q2-fy27-results/"],["https://www.sec.gov/Archives/edgar/data/764478/000076447826000009/bby-20260131.htm"],[]]}