{"page":"/networks/bol-retail-media","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Audience","What bol sells","How it is bought","Source"],"rows":[["Marketplace partners (sellers)","Sponsored Products; Branded Shelves; Brand Page Creator","Self-serve in the seller account, or through a bol-selected agency","bol Partner Platform"],["Brands and manufacturers","Brand campaigns, including Branded Shelves","Through bol Retail Media's team","Ahold Delhaize, Annual Report 2025"],["Brands not sold at bol","Offsite and group media (planned)","AD Retail Media (EU)","same"]],"sourceUrls":[["https://partnerplatform.bol.com/en/cdp/sponsored-products"],["https://media.aholddelhaize.com/media/wdvdzzgs/strategic-report-annual-report-2025.pdf"],["https://media.aholddelhaize.com/media/wdvdzzgs/strategic-report-annual-report-2025.pdf"]]}