{"page":"/networks/ebay-ads","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Product","How it is priced","Where it shows","Source"],"rows":[["Promoted Listings, general strategy","Percentage of the sale price, charged on attributed sales","eBay search and other placements; no longer the first ad slot in the US and Canada","eBay seller announcement"],["Promoted Listings, priority strategy","Cost per click (CPC), never more than the campaign's daily budget","Exclusive access to the first ad slot at the top of search from 13 January 2026 (US, Canada); from 26 February 2025 on ebay.de","eBay, priority strategy"],["Promoted Stores","Per click","Ads with the store's name, logo, headline and top listings, highlighting a category or coupon","eBay, Promoted Stores"],["Promoted Offsite","Per click, up to a target daily budget","Google and other external channels","eBay promotion terms, Q2 2026"]],"sourceUrls":[["https://export.ebay.com/en/services-tools/advertising/seller-announcement-updates-to-ebays-promoted-listings-are-coming-soon/"],["https://export.ebay.com/en/services-tools/advertising/priority-campaign-strategy/"],["https://export.ebay.com/en/services-tools/advertising/promoted-stores/"],["https://export.ebay.com/en/tc/po-promo-tc-adopt-26q2/"]]}