{"page":"/networks/loves-media-group","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Love's published test, 2026","Detail"],"rows":[["Brand and offer","A leading beverage brand; three for $9 promotion"],["Dates","26 February to 22 April 2026 (eight weeks)"],["Media used","Exterior posters, in-store screens, pump screens, pump toppers, interior posters, restroom flyers, counter mats"],["Method","Test-and-control by MarketDial; matched holdout stores; 51 control stores after four outliers removed"],["Result","23% incremental unit lift at 99% confidence; 19.6% incremental sales lift (company claims, Love's, 6 October 2026)"]],"sourceUrls":[[],[],[],[],["https://www.loves.com/news/2026/october/loves-media-group-campaign-delivers-23-incremental-unit-lift--for-leading-beverage-brand"]]}