{"page":"/networks/lowes-media-network","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Date","Change","Source"],"rows":[["13 October 2021","Launched as Lowe's One Roof Media Network, built with CitrusAd and Criteo","PR Newswire"],["31 January 2023","Sales and operations moved in-house; CitrusAd relationship ended; Criteo kept for sponsored search and product ads, Yahoo for offsite","Marketing Dive, 12 January 2023"],["August 2024","Renamed Lowe's Media Network; email, in-store audio, paid search and direct mail added","Path to Purchase Institute, 9 August 2024"],["September 2024","In-store audio with Vibenomics in all owned stores","Digital Commerce 360, 20 September 2024"],["October 2026","Roku, DoorDash, Reddit, TikTok and YouTube added; Ipsos measurement; answer engine optimisation product","Marketing Dive, 13 October 2026"]],"sourceUrls":[["https://prnewswire.com/news-releases/lowes-launches-lowes-one-roof-media-network-a-new-kind-of-retail-media-sales-and-marketing-service-301399083.html"],["https://www.marketingdive.com/news/lowes-in-houses-retail-media-network-operations/640267/"],["https://p2pi.com/lowes-rebrands-retailer-media-network"],["https://www.digitalcommerce360.com/2024/09/20/lowes-retail-media-network-vibenomics/"],["https://www.marketingdive.com/news/how-lowes-is-building-and-measuring-a-full-funnel-media-network/832747/"]]}