{"page":"/networks/yahoo-commerce-media","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Partner","What Yahoo DSP buyers get","Date","Source"],"rows":[["Kroger Precision Marketing","Purchase-based audiences and store-sales measurement","1 May 2024","Yahoo"],["Rippl and PF Media","Regional grocery shoppers (about 70M) and gym members (about 20M)","22 August 2024","AdExchanger"],["Afterpay (Australia)","Afterpay Media Network audiences, closed-loop sales","26 September 2024","Yahoo"],["Costco","Member segments: frequent, tenured and category shoppers","8 April 2025","PPC Land"],["Walmart Connect","Walmart audiences on VIZIO CTV, via Magnite","28 May 2026","PPC Land"]],"sourceUrls":[["https://www.yahooinc.com/press/krogers-purchase-based-audiences-now-available-to-yahoo-dsp-advertisers-for-campaign-audiences-and-measurement"],["https://www.adexchanger.com/commerce/yahoo-dsp-adds-planet-fitness-and-rippls-audiences-to-its-retail-media-network/"],["https://www.yahooinc.com/press/afterpay-in-australia-to-launch-the-afterpay-media-network-with-yahoo-dsp"],["https://ppc.land/yahoo-and-costco-partnership-leverages-first-party-data-for-advertisers/"],["https://ppc.land/walmart-connects-first-party-data-lands-in-yahoo-dsp-for-vizio-ctv-reach/"]]}