{"page":"/research/state-of-ai-in-programmatic-2027","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["n","Margin of error at 95%, p = 0.5","Use"],"rows":[["100","±9.8 points","Minimum for a vendor-only or country-level cut"],["200","±6.9 points","Sell side total"],["300","±5.7 points",""],["400","±4.9 points","Headline figures"],["500","±4.4 points","Stretch target"],["1,067","±3.0 points","Pew's example (Pew, 8 September 2016)"]],"sourceUrls":[[],[],[],[],[],["https://www.pewresearch.org/short-reads/2016/09/08/understanding-the-margin-of-error-in-election-polls/"]]}