{"page":"/research/state-of-ai-in-programmatic-2027","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Milestone","Date"],"rows":[["Methodology published (this page)","17 October 2026"],["Questionnaire freeze; translation check for DE and FR","15 December 2026"],["Cognitive pretest, 8 practitioners, timing and wording","5 to 9 January 2027"],["Fieldwork","12 January to 27 February 2027"],["Panel top-up decision","16 February 2027"],["Data cleaning and weighting","1 to 12 March 2027"],["Analysis and chart production","15 March to 3 April 2027"],["Report drafting, design, external review by two practitioners","6 to 17 April 2027"],["Embargoed press briefings","15 to 21 April 2027"],["Publication and data release","22 April 2027"],["Webinar","29 April 2027"],["2028 methodology published","October 2027"]],"sourceUrls":[[],[],[],[],[],[],[],[],[],[],[],[]]}