{"page":"/tools/ad-tech-fee-calculator","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Line","ANA Q3 2025","ISBA/PwC 2020","CMA 2020"],"rows":[["Agency and trading desk","$0","$70,000","$50,000"],["DSP platform and other DSP charges","$83,000","$80,000","$133,000"],["Data, verification and ad serving","$27,000","$100,000","$19,000"],["Unknown delta","$0","$150,000","$0"],["SSP and supply-side services","$128,000","$90,000","$127,680"],["Working media (reaches the publisher)","$762,000 (76.2%)","$510,000 (51.0%)","$670,320 (67.0%)"],["Invalid traffic, other quality loss, non-viewable","$372,000","not measured","not measured"],["Quality-adjusted working media","$390,000 (39.0%)","n/a","n/a"],["Study's own headline","Seller revenue 76.2%, TrueAdSpend 39.0%","Publisher revenue 51%","Publishers \"around 65%\""]],"sourceUrls":[[],[],[],[],[],[],[],[],[]]}