{"page":"/tools/commerce-media-business-case-template","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Line","Bank","Airline","Pharmacy"],"rows":[["MAU / addressable","12.0M / 9.6M","8.0M / 6.8M","31.5M / 18.9M"],["Offer views / redemptions","249.6M / 1.25M","27.2M / 82k","151.2M / 1.5M"],["Merchant spend driven","$74.9M","$9.8M","$52.9M"],["Offer billings / incentives / net offers","$3.74M / $1.46M / $2.28M","$588k / $176k / $411k","$2.65M / $1.32M / $1.32M"],["Onsite impressions / revenue","36.0M / $288k","12.0M / $180k","158.8M / $1.52M"],["Screen OTS sold / revenue","0 / $0","14.4M / $288k","39.6M / $594k"],["Matched users / offsite impressions","4.8M / 48.0M","3.4M / 27.2M","10.4M / 124.7M"],["Offsite gross media / net to network","$384k / $96k","$272k / $68k","$1.12M / $281k"],["Gross billings / net revenue","$4.42M / $2.67M","$1.33M / $947k","$5.89M / $3.72M"]],"sourceUrls":[[],[],[],[],[],[],[],[],[]]}