{"page":"/tools/commerce-media-business-case-template","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Year","Bank: net rev / platform / people / other / one-off / contribution","Airline","Pharmacy"],"rows":[["Y1","$16.0M / $2.4M / $2.1M / $1.1M / $2.0M / $8.4M","$5.7M / $0.7M / $2.7M / $0.7M / $3.0M / −$1.3M","$22.3M / $2.7M / $3.5M / $1.7M / $4.0M / $10.4M"],["Y2","$27.2M / $4.1M / $2.1M / $1.7M / 0 / $19.4M","$9.7M / $1.2M / $2.7M / $0.9M / 0 / $5.0M","$38.0M / $4.6M / $3.5M / $2.5M / 0 / $27.4M"],["Y3","$32.0M / $4.8M / $2.1M / $1.9M / 0 / $23.2M","$11.4M / $1.4M / $2.7M / $1.0M / 0 / $6.4M","$44.7M / $5.4M / $3.5M / $2.8M / 0 / $32.9M"],["3-year cumulative contribution","$50.9M","$10.0M","$70.7M"],["NPV at 10%","$41.0M","$7.7M","$56.8M"],["Payback","Y1","Y2","Y1"]],"sourceUrls":[[],[],[],[],[],[]]}