{"page":"/tools/commerce-media-platform-rfp","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Item","Question","Why it matters","A good answer contains"],"rows":[["A1","Which of our data sources does the platform ingest, and at what grain: transaction, account, household or device?","The grain decides which audiences and which measurements are possible later.","A field-level schema per source, refresh frequency and retention per field."],["A2 (gate)","Where is raw customer data processed and stored, and does any of it leave our environment?","Banks and loyalty owners often contract on the condition that raw data stays inside. Cardlytics says its network works \"without any personal data leaving\" its bank partners (company statement) (10-K, 4 Mar 2026).","A data-flow diagram naming every system, region and party, and exactly what leaves, at what level of aggregation."],["A3","How are identities matched across our systems and partners, and what match rates do you see?","Match rates set reachable audience size and measurement sample size.","Keys used (hashed email, phone, card token, account ID), hashing method, and dated match rates from comparable deployments."],["A4","How fast does an opt-out or consent change reach every audience and channel?","An opt-out recorded in the core system must stop targeting everywhere.","Propagation time in hours, an audit log, and a test you can run during the pilot."],["A5","Can we see and export the rules behind every audience segment?","Hidden segment logic blocks fair lending and privacy review.","Versioned, readable rules with an approval workflow and export."]],"sourceUrls":[[],["https://www.sec.gov/Archives/edgar/data/1666071/000166607126000010/cdlx-20251231.htm"],[],[],[]]}