{"page":"/tools/commerce-media-platform-rfp","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Item","Question","Why it matters","A good answer contains"],"rows":[["E1","Which surfaces and formats are live, and which are planned, with dates?","Offers, display, email, push and in-branch or in-store screens need different tooling.","A format list with specifications, live versus planned."],["E2","How are frequency and pacing controlled across surfaces?","Customers see the same brand in app, email and offers.","Cross-surface caps, pacing logic and reporting by surface."],["E3","What creative review applies to regulated advertisers and categories?","Bank and credit ads carry disclosure rules; see bank advertising rules.","A review workflow, category blocks and an audit trail."],["E4","Do you measure viewability and invalid traffic on owned surfaces, to which standard?","MRC counts a display ad viewable at 50% of pixels for one second (MRC, 2015).","The vendor used, the standard followed and IVT filtering."],["E5","Can buyers reach inventory programmatically, and through which protocol and DSPs?","Programmatic access widens demand beyond managed sales.","OpenRTB 2.6 support, deal IDs and a list of connected DSPs."]],"sourceUrls":[[],[],[],["https://mediaratingcouncil.org/sites/default/files/Standards/081815%20Viewable%20Ad%20Impression%20Guideline_v2.0_Final.pdf"],[]]}