{"page":"/tools/commerce-media-platform-rfp","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Item","Question","Why it matters","A good answer contains"],"rows":[["F1 (gate)","List every fee: platform, data, media, revenue share, measurement and minimums.","Fees hidden in media rates are hard to audit later.","A fee schedule and a sample invoice."],["F2","Is pricing tied to impressions, engagements or attributed sales, and how is an attributed sale defined?","Cardlytics' main model charges a share of all purchases by served customers during the campaign, \"regardless of whether\" they engage (10-K).","The definition, the window and a worked invoice."],["F3","How is the revenue share to us calculated, and can we audit it?","Partner share drives the business case.","The formula, the inputs and audit rights."],["F4","What service levels apply to uptime, support and reporting, with what credits?","Late reports delay billing and optimisation.","Service levels with measurable credits."],["F5","Which terms stop you using our data for your own products or other clients?","Reuse is restricted by law for GLBA data (15 U.S.C. 6802(c)) and should be restricted by contract for the rest.","A purpose-limitation clause covering model training."]],"sourceUrls":[[],["https://www.sec.gov/Archives/edgar/data/1666071/000166607126000010/cdlx-20251231.htm"],[],[],["https://www.law.cornell.edu/uscode/text/15/6802"]]}