{"page":"/tools/commerce-media-platform-rfp","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Item","Question","Why it matters","A good answer contains"],"rows":[["H1 (gate)","At exit, can we export all our data, configurations, audiences and logs in documented formats, and at what cost?","Without an export, the next platform starts from zero.","Formats (CSV or Parquet), schema documentation and the fee, ideally none."],["H2","What happens to our data and derived models after termination, and how is deletion certified?","Derived models can carry our data forward.","A deletion timeline and a certificate."],["H3","How long will you run in parallel while we migrate?","Bank of America's exit from Cardlytics ran almost seven months past expiry (10-K).","A transition-assistance period and its rates."],["H4","Can segments and measurement history move to another platform?","History is what makes year-on-year comparison possible.","Portable identifiers and a history export."],["H5","Who owns code, models and configurations built for us?","Ownership decides what you can take with you.","An intellectual property clause naming each."]],"sourceUrls":[[],[],["https://www.sec.gov/Archives/edgar/data/1666071/000166607126000010/cdlx-20251231.htm"],[],[]]}