{"page":"/tools/cpm-calculator","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Step","Count","Price"],"rows":[["Billed impressions","2,500,000","CPM $5.00"],["Valid after 2% IVT","2,450,000","IVT-adjusted CPM $5.10"],["Measured (90%)","2,205,000","n/a"],["Viewable (67.9% of measured, strict)","1,497,195","vCPM $8.35"],["Viewable as a share of billed","59.89%","n/a"]],"sourceUrls":[[],[],[],[],[]]}