{"page":"/tools/dsp-rfp-template","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Group","Weight","Why this weight"],"rows":[["A. Commercials and fees","15","Transaction costs were 27.2% of spend in Q2 2026 (ANA Q2 2026 benchmark, 6 August 2026); this is the biggest controllable line"],["B. Data ownership and portability","15","Everything in groups C, G and J depends on it"],["C. Log-level data","12","The ANA's working-media findings exist only because 21 advertisers had log access (ANA, 5 December 2023)"],["D. Identity","8","Addressability and consent; changes with regulation"],["E. Inventory and supply path","10","Higher performers used about 19,000 fewer domains and apps than lower performers in Q2 2026 (ANA Q2 2026 benchmark, 6 August 2026)"],["F. Brand safety and fraud","8","Non-viewable spend 10.1%, IVT 0.1%, MFA 1.1% are the baselines to beat (ANA Q2 2026 benchmark; ANA, 27 May 2026)"],["G. Measurement","10","Without independent measurement, performance claims are the vendor's"],["H. AI and bidding transparency","7","Growing: AI agents are in test at major sellers (Netflix, 13 May 2026)"],["I. Security and compliance","8","Mostly pass/fail; weight reflects the residual"],["J. Exit terms","7","Microsoft Invest gave buyers nine and a half months (PPC Land, 22 June 2025)"]],"sourceUrls":[["https://www.fiducia.eco/post/ana-programmatic-transparency-benchmark-q2-2026-working-media-efficiency-reaches-a-record-45"],[],["https://ana.net/programmatic"],[],["https://www.fiducia.eco/post/ana-programmatic-transparency-benchmark-q2-2026-working-media-efficiency-reaches-a-record-45"],["https://www.fiducia.eco/post/ana-programmatic-transparency-benchmark-q2-2026-working-media-efficiency-reaches-a-record-45","https://www.ana.net/content/show/id/pr-2026-05-programmatic"],[],["http://about.netflix.com/en/news/netflix-upfront-2026-get-closer"],[],["https://ppc.land/microsofts-xandr-dsp-closure-opens-doors-for-independent-players/"]]}