{"page":"/tools/dsp-rfp-template","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Item","Question","Why it matters","Red-flag answer"],"rows":[["1","List every fee you charge us, by type (platform, data, measurement add-on, managed service, creative, API, seat) and by basis (percent of media, CPM, flat), with the counterparty for each.","Transaction costs took about 29% of each programmatic dollar in the ANA's 2023 study and 27.2% in Q2 2026 (Katten on ANA, 7 December 2023; ANA Q2 2026 benchmark, 6 August 2026).","\"Our fee is X% all-in\" with no line items."],["2","Do you receive any payment, rebate, discount or data from supply partners, data partners or measurement partners that is linked to our spend? Disclose amount and basis.","Undisclosed sell-side income changes which inventory the platform prefers.","\"We do not disclose partner arrangements.\""],["3","Will each invoice show media cost, every fee line and the working-media ratio per campaign, reconcilable to logs?","The ANA benchmark is built on exactly this reconciliation (ANA Q2 2026 benchmark, 6 August 2026).","A single total per campaign."],["4","State all minimum commitments, overage charges, escalators and auto-renewal terms.","Minimums convert a usage fee into a fixed cost; escalators compound.","Minimums with no pro-rata exit; auto-renewal with more than 60 days' notice."],["5","What do you charge for log-level data, API access, additional seats and clean-room connectors?","Add-ons are where \"all-in\" pricing leaks.","Logs or API priced as a percentage of spend."],["6","How do fees change when we bring our own data, our own supply deals, or our own measurement?","A platform fee on your own deals is a toll on work you did.","Fee applies to everything that flows through regardless of source."]],"sourceUrls":[["https://quickreads.ext.katten.com/post/102iufy/ana-study-finds-over-20-billion-in-efficiency-gains-possible-in-programmatic-a","https://www.fiducia.eco/post/ana-programmatic-transparency-benchmark-q2-2026-working-media-efficiency-reaches-a-record-45"],[],["https://www.fiducia.eco/post/ana-programmatic-transparency-benchmark-q2-2026-working-media-efficiency-reaches-a-record-45"],[],[],[]]}