{"page":"/tools/dsp-rfp-template","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Item","Question","Why it matters","Red-flag answer"],"rows":[["7 (pass/fail)","Who owns (a) the data we upload, (b) the data our campaigns generate (bids, wins, impressions, clicks, conversions) and (c) the derived data (models, segments)?","Ownership decides every later question about logs, exit and training.","Platform owns or has unrestricted use of (b) or (c)."],["8","Can we export all audiences, conversions, deals and campaign settings in documented, machine-readable formats at any time, without a service request?","Export on request is export on the vendor's timetable; Microsoft Invest gave nine and a half months (PPC Land, 22 June 2025).","\"Available on request within 90 days.\""],["9","Do you use our data to train models, build benchmarks or create segments used by other clients? Is there an opt-out, and is it the default?","Your outcomes become a competitor's optimization signal.","Yes by default, no opt-out."],["10","Where is our data stored and processed, by region, and can we require a single region (EU-only, US-only)?","Residency obligations under GDPR and sector rules; see the ad tech compliance hub.","\"Global; we cannot commit to a region.\""],["11","At termination, what is deleted, when, and do you certify deletion?","Retained data is liability without benefit.","No deletion timeline or certificate."],["12","Can we keep raw event data in our own storage or clean room rather than yours?","Keeps the primary copy under your control; see clean rooms vs CDP.","Not supported."]],"sourceUrls":[[],["https://ppc.land/microsofts-xandr-dsp-closure-opens-doors-for-independent-players/"],[],[],[],[]]}