{"page":"/tools/dsp-rfp-template","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Item","Question","Why it matters","Red-flag answer"],"rows":[["13 (pass/fail)","Do you provide impression-level logs covering bids, wins, losses, impressions, clicks and conversions, with auction price, fee, seller ID, supply path (schain) and deal ID?","Only 21 of 67 advertisers who wanted to join the ANA study could supply log-level data (ANA, 5 December 2023).","Aggregated reporting only, or logs restricted to an enterprise tier."],["14","What are the delivery format, cadence and retention?","DV360 delivers hourly and deletes after 60 days (Google, updated 14 October 2024); you need an archive before the window closes.","Retention under 90 days with no archive option."],["15","Do logs show the fee taken on each impression and the price paid to the seller, separately?","Gross and net in one field hides the toll.","One price field, labelled \"gross\"."],["16","Do logs include lost auctions, bid-shading adjustments and the reason a bid was not placed?","Win-only logs cannot show what the algorithm did with your budget.","Wins only."],["17","Can logs be delivered to our cloud bucket or warehouse at no additional per-row or egress fee?","Per-row fees make audit proportional to scale.","Per-row or per-GB charges for your own data."],["18","Are the logs billing-grade: can we reconcile them to the invoice at campaign and day level?","Reconciliation is the only check on question 1.","\"Logs are indicative, not billing-grade.\""]],"sourceUrls":[["https://ana.net/programmatic"],["https://developers.google.com/bid-manager/dtv2/overview"],[],[],[],[]]}