{"page":"/tools/dsp-rfp-template","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Item","Question","Why it matters","Red-flag answer"],"rows":[["25","List integrated exchanges and SSPs, and the share of our likely spend that would be direct versus resold.","Resold paths add fees; Adalytics found 7–42% on one site (ExchangeWire, 16 September 2026).","Cannot distinguish direct from resold."],["26","Do you enforce ads.txt, app-ads.txt and sellers.json, and do you pass and store the SupplyChain object?","Both standards were finalized on 31 July 2019 (IAB Tech Lab); non-enforcement is a choice.","No enforcement, or enforcement \"advisory\"."],["27","What QPS do you accept from each exchange, how do you shape traffic, and which requests do we never see?","DSPs cap QPS per SSP, typically 1 to 3 million in total (Index Exchange, accessed 17 October 2026); what is filtered out is invisible to you. See QPS, latency and bid performance.","Cannot describe the policy."],["28","Can we set and audit supply-path rules: preferred paths, fee caps, resold exclusion, made-for-advertising exclusion?","MFA exposure was 1.1% of spend in Q1 2026 (ANA, 27 May 2026).","\"Optimization is proprietary.\""],["29","Do you operate an SSP, exchange or direct publisher paths of your own, and how is that disclosed in reporting?","A platform that owns both sides has a conflict it must disclose.","Owned supply not flagged in reports."],["30","Can we bring our own deal IDs and curated packages at no markup?","Your deals are your work.","Markup applied to your deals."]],"sourceUrls":[["https://www.exchangewire.com/blog/2026/09/16/the-ad-tech-toll-road/"],["https://iabtechlab.com/sellers-json/"],["https://www.indexexchange.com/index-explains/qps-optimization-programmatic/"],["https://www.ana.net/content/show/id/pr-2026-05-programmatic"],[],[]]}