{"page":"/tools/dsp-rfp-template","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Item","Question","Why it matters","Red-flag answer"],"rows":[["31","Which pre-bid fraud and brand-safety vendors are integrated, at what cost, and can we bring our own?","Pre-bid blocks waste before it is bought; a builder budgets $5,000–$10,000 a month for these vendors (Geomotiv, 5 May 2026).","Post-bid only."],["32","Do you report invalid traffic, viewability and MFA share by supply path and seller?","The market baselines are 0.1% IVT and 10.1% non-viewable (ANA Q2 2026 benchmark, 6 August 2026); you need to know where you sit.","Aggregated across all supply."],["33","What is your made-for-advertising policy: list-based, classifier-based, or none?","MFA is the largest avoidable loss the ANA identified.","No policy."],["34","Are IVT refunds automatic and shown on invoices?","Credits-on-dispute means you pay for what you did not catch.","Credits only on dispute."],["35","How do you detect and discard duplicate bid requests for the same impression?","SSPs send some traffic \"three times\" (AdExchanger, 17 January 2024).","No deduplication."],["36","Can we apply inclusion and exclusion lists at campaign and seat level, with change logs?","Lists without logs cannot be audited.","Seat level only, no history."]],"sourceUrls":[["https://geomotiv.com/blog/how-to-build-your-own-dsp-step-by-step-guide-to-building-a-custom-demand-side-platform/"],["https://www.fiducia.eco/post/ana-programmatic-transparency-benchmark-q2-2026-working-media-efficiency-reaches-a-record-45"],[],[],["https://www.adexchanger.com/platforms/attack-of-the-clones-programmatics-hidden-scourge-of-bid-duplication/"],[]]}