{"page":"/tools/dsp-rfp-template","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Item","Question","Why it matters","Red-flag answer"],"rows":[["37","Which independent measurement, incrementality and MMM providers are supported natively, and at what cost?","Independent measurement is the check on the platform's own attribution.","Only the platform's attribution."],["38","Do you support a server-side conversion API with our own keys and our own event schema?","Server-side events are now standard on major sellers; Netflix launched its Conversion API on 4 March 2026 (PPC Land, 6 March 2026).","Pixel-only."],["39","Can we export exposure logs to our clean room for independent attribution?","Amazon Marketing Cloud, for example, returns only aggregated outputs (Amazon Ads, accessed 17 October 2026); know what you will and will not get.","Not supported."],["40","Which reported metrics are accredited by the Media Rating Council, and which are not?","Accreditation separates audited metrics from dashboards.","None, and no roadmap."],["41","How do you report reach and frequency across channels, including CTV, and against what panel or census source?","Cross-media measurement is the industry's stated gap (Marketing Dive, 27 March 2026).","Per-channel only."],["42","How are discrepancies between your reporting and our ad server investigated and settled?","Discrepancies are where fees hide.","\"Our numbers are the numbers.\""]],"sourceUrls":[[],["https://ppc.land/netflix-ads-gets-amazon-audiences-yahoo-signals-and-its-own-conversion-api/"],["https://advertising.amazon.com/solutions/products/amazon-marketing-cloud"],[],["https://www.marketingdive.com/news/pgs-pritchard-on-how-brands-must-navigate-a-new-epoch-in-marketing/815940/"],[]]}