{"page":"/tools/retail-media-economics-calculator","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Item","Input","Symbol","Default","Source or label"],"rows":[["1","Monthly visits","V","50,000,000","Editable assumption (illustrative mid-size retailer)"],["2","Pages per visit","ppv","6","Editable assumption"],["3","Ad slots per page","k","2","Editable assumption"],["4","Monetizable share of slots","q","60%","Editable assumption"],["5","Sponsored product share of monetizable slots","sp","50%","Editable assumption"],["6","Sponsored product CTR","CTR","1.0%","Editable assumption"],["7","Sponsored product CPC","CPC","$0.96","Sponsored Products CPC, Q1 2026 (Skai, 28 Apr 2026)"],["8","Display share of monetizable slots","dp","50%","Editable assumption (sp + dp ≤ 100%)"],["9","Display fill rate","fill","50%","Editable assumption"],["10","Display CPM","CPM_d","$6","Editable assumption"],["11","Loyalty members","M","8,000,000","Editable assumption"],["12","Offsite match rate","mr","50%","Single-identifier matching \"level[s] off around 50%\" (LiveRamp, 30 Jun 2026; vendor claim)"],["13","Offsite frequency per matched shopper per month","fo","10","Editable assumption"],["14","Offsite CPM","CPM_o","$8","Editable assumption"],["15","Offsite take rate","t","25%","Editable assumption"],["16","Stores","S","500","Editable assumption"],["17","Screens per store","sc","10","Editable assumption (CVS expanding to 11,000 screens, Solomon Partners, Jan 2026)"],["18","Plays per screen per day","pl","200","Editable assumption"],["19","Opportunity-to-see per play","ots","2","Editable assumption"],["20","Screen sell-through","st","30%","Editable assumption"],["21","Screen CPM","CPM_s","$15","Within the $10 to $50 range (Pygmalios, updated 28 Jul 2026; vendor estimate)"],["22","Platform fee on net revenue, or fixed per year","plat%, plat$","15%, $0","Editable assumption (fees are negotiated, Criteo 10-K, FY2025)"],["23","Team FTEs and loaded cost","FTE, L","10, $176,774","Median software developer wage $135,980, May 2025 (BLS, modified 27 Aug 2026) × 1.3 loading (editable assumption)"],["24","Annual GMV","GMV","$5,000,000,000","Editable assumption"]],"sourceUrls":[[],[],[],[],[],[],["https://skai.io/press-releases/ai-adoption-rises-as-retail-media-delivers-record-efficiency-gains-in-q1-skai-data-shows/"],[],[],[],[],["https://liveramp.com/explainer/identity-graph-match-rate"],[],[],[],[],["https://solomonpartners.com/wp-content/uploads/2026/01/260113-Solomon-Partners-2026-NRF-Presentation.pdf"],[],[],[],["https://www.pygmalios.com/insights/how-to-price-in-store-retail-media-inventory"],["https://www.sec.gov/Archives/edgar/data/1576427/000157642726000014/crto-20251231.htm"],["https://www.bls.gov/ooh/computer-and-information-technology/software-developers.htm"],[]]}