{"page":"/tools/retail-media-economics-calculator","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Line","Monthly","Annual"],"rows":[["Pageviews / ad slots / monetizable","300.0M / 600.0M / 360.0M",""],["Sponsored products: impressions, clicks, revenue","180.0M, 1.8M, $1.73M","$20.7M"],["Display: impressions, revenue","90.0M, $540k","$6.5M"],["Offsite: gross media, net to retailer","$320k, $80k","$3.8M gross, $1.0M net"],["In-store: OTS sold, revenue","18.0M, $270k","$3.2M"],["Gross billings / net revenue","$2.86M / $2.62M","$34.3M / $31.4M"],["Platform fee (15% of net)","$393k","$4.7M"],["Team (10 FTE)","$147k","$1.8M"],["Contribution","$2.08M","$24.9M"],["Gross ad revenue as % of GMV","","0.69%"],["Onsite-only as % of GMV (ceiling)","","0.54%"],["Contribution margin on net revenue","","79%"]],"sourceUrls":[[],[],[],[],[],[],[],[],[],[],[],[]]}