{"page":"/tools/retail-media-economics-calculator","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Metric","Value","Date","Source"],"rows":[["Sponsored Products CPC","$0.96","Q1 2026","Skai, 28 Apr 2026"],["Amazon DSP CPC","$0.86 (−53% YoY)","Q1 2026","Same"],["Retail media spend growth","+27% YoY, clicks +38%","Q1 2026","Same"],["Retail media spend growth","+26% YoY; DSP spend +48%, DSP CPC −35%","Q2 2026","Skai, 28 Jul 2026"],["Prime Day blended CPC","$1.63","2026","Same"],["Walmart Sponsored Brands CPC","−30.2% YoY; ROAS +40.5%","Q1 2026","Pacvue, Q1 2026"],["Target CPC","+0.71% YoY; ROAS −5.49%","Q1 2026","Same"],["Walmart Sponsored Brands CPC","−15.6% YoY; CTR +75%","Q2 2026","Pacvue, Q2 2026"],["Instacart Display ROAS","+22.1% YoY","Q2 2026","Same"],["In-store screen CPM","$10 to $50","2026","Pygmalios, updated 28 Jul 2026; vendor estimate"],["US in-store retail media spend","$370M (2024), $1.06B (2028, forecast)","2024","eMarketer via Pygmalios, same page"],["Walmart global advertising","~$6.4B, +46%, including VIZIO","FY2026","Walmart, 19 Feb 2026"],["Walmart Connect US growth","+41%","Q4 FY2026","Same"],["Instacart advertising and other revenue","$286M, +16%, 2.8% of GTV","Q1 2026","Instacart, 6 May 2026"],["Amazon advertising services","$68.63B (2025), $56.22B (2024)","2025","Marketplace Pulse, accessed 17 Oct 2026"],["Criteo retailer networks; media spend activated","~235; $4.3B","2025","Criteo 10-K, FY2025"],["Offsite single-identifier match rate","\"level off around 50%\"","Q1 2026 analysis","LiveRamp, 30 Jun 2026; vendor claim"]],"sourceUrls":[["https://skai.io/press-releases/ai-adoption-rises-as-retail-media-delivers-record-efficiency-gains-in-q1-skai-data-shows/"],["https://skai.io/press-releases/ai-adoption-rises-as-retail-media-delivers-record-efficiency-gains-in-q1-skai-data-shows/"],["https://skai.io/press-releases/ai-adoption-rises-as-retail-media-delivers-record-efficiency-gains-in-q1-skai-data-shows/"],["https://skai.io/press-releases/ad-spend-rises-across-every-channel-in-q2-2026-as-ai-reshapes-commerce-media-skai-data-shows/"],["https://skai.io/press-releases/ad-spend-rises-across-every-channel-in-q2-2026-as-ai-reshapes-commerce-media-skai-data-shows/"],["https://pacvue.com/guides-reports/2026-q1-retail-media-benchmark-report/"],["https://pacvue.com/guides-reports/2026-q1-retail-media-benchmark-report/"],["https://pacvue.com/guides-reports/2026-q2-commerce-media-benchmark-report/"],["https://pacvue.com/guides-reports/2026-q2-commerce-media-benchmark-report/"],["https://www.pygmalios.com/insights/how-to-price-in-store-retail-media-inventory"],[],["https://stock.walmart.com/sec-filings/all-sec-filings/content/0000104169-26-000032/earningsreleasefy26q4.htm"],["https://stock.walmart.com/sec-filings/all-sec-filings/content/0000104169-26-000032/earningsreleasefy26q4.htm"],["https://seekingalpha.com/pr/20502657"],["https://www.marketplacepulse.com/stats/amazon-advertising-services-sales"],["https://www.sec.gov/Archives/edgar/data/1576427/000157642726000014/crto-20251231.htm"],["https://liveramp.com/explainer/identity-graph-match-rate"]]}