{"page":"/tools/retail-media-network-comparison","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Criterion","The question to ask","Fields in the tool","Why it matters"],"rows":[["1. Shopper fit","Do the people who buy my product shop here?","category, country, region","Reach you cannot convert is waste, however large the network"],["2. Surfaces","Do I need search placements, offsite audiences, store screens, or all three?","surfaces","Each surface sells a different job: capture demand, extend reach, or influence in the aisle"],["3. Buying route","Can my team or agency buy it with tools we already use?","self_serve, dsp_partners","A network you can only buy through a managed team adds time and minimums"],["4. Measurement","Will I see sales results, and can I test incrementality?","measurement","Closed-loop reports show sales; only tests show what the ads caused"],["5. Scale","Is the audience big enough for my budget and goal?","scale_metric, scale_source_url, scale_source_date","Scale is reported in different units, so compare it with care"],["6. Technology","Which platform runs the network?","tech_partner","Networks on the same platform often share buying tools and reporting"],["7. Status and freshness","Is it live, and when was the record checked?","status, launched, last_verified","New networks change formats fast; old records mislead"]],"sourceUrls":[[],[],[],[],[],[],[]]}