{"page":"/tools/retail-media-network-comparison","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Field","What it holds","Example of how it reads"],"rows":[["network","Network name as the owner uses it","Walmart Connect"],["profile_url","Our profile page, if written","/networks/walmart-connect"],["owner","Owning company","Walmart Inc."],["country, region","Home country, and the markets where it sells","US; US"],["category","Retail category","mass merchant"],["launched","Date, month or year of launch","2021-01-28 (renamed from Walmart Media Group)"],["status","Live, pending, closed or rebranded","live"],["surfaces","Onsite, offsite, in-store","onsite; offsite; in-store"],["self_serve","Whether a self-serve tool exists","yes"],["tech_partner","Platform vendors, or in-house","in-house; VIZIO"],["dsp_partners","DSPs that can buy the network's audiences","The Trade Desk; Yahoo DSP; Google DV360"],["measurement","Measurement offered","closed-loop sales; MRC-accredited sponsored search metrics"],["scale_metric","One scale figure, as reported","about $6.4B global advertising revenue, FY2026 (company results)"],["scale_source_url, scale_source_date","Where and when that figure was published","Link and date"],["source_url, source_date","Main source for the row","Link and date"],["last_verified","When we last checked the row","2026-11-09"]],"sourceUrls":[[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[]]}