{"page":"/tools/rtb-latency-calculator","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Stage","Median (assumption)","99th percentile (assumption)"],"rows":[["Parse and pre-filter","1 ms","3 ms"],["Campaign match","2 ms","5 ms"],["User profile lookup","4 ms","10 ms"],["Model score","5 ms","10 ms"],["Budget and pacing gate","0.5 ms","1 ms"],["Build response","1 ms","2 ms"],["Total","13.5 ms","31 ms"]],"sourceUrls":[[],[],[],[],[],[],[]]}