{"page":"/topics/in-house-programmatic","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Reader question","Start here","What to check"],"rows":[["Understand the evidence","DSP Pricing Explained 2026: Take Rates, Fees and Minimums","Source dates, scope and assumptions"],["Understand the evidence","Microsoft Invest Shutdown: DSP Migration and Exit Playbook","Source dates, scope and assumptions"],["Model a decision","DSP RFP Template: 60 Questions and a Scoring Sheet","Source dates, scope and assumptions"],["Understand the evidence","Netflix, Lego and P&G In-House Ad Tech: What They Built","Source dates, scope and assumptions"],["Understand the evidence","Bidder as a Service vs White Label DSP vs Self-Hosted DSP","Source dates, scope and assumptions"],["Understand the evidence","How to Build a DSP Platform in 2026: QPS, Team, Cost","Source dates, scope and assumptions"],["Understand the evidence","Ad Tech Tax Explained 2026: Every Fee, With ANA Numbers","Source dates, scope and assumptions"],["Understand the evidence","Ad Tech TCO Calculator Methodology: Costs, Formulas, Sources","Source dates, scope and assumptions"],["Understand the evidence","Working Media Benchmark: Programmatic Transparency Tracker","Source dates, scope and assumptions"],["Review the methodology","The Cost of Renting Ad Tech: Annual Report Methodology","Source dates, scope and assumptions"]],"sourceUrls":[[],[],[],[],[],[],[],[],[],[]]}