{"page":"/vendors/amazon-dsp","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Date","What changed","Source"],"rows":[["September 2018","Amazon Advertising Platform (AAP) renamed Amazon DSP","Productsup, 20 September 2018"],["11 November 2025","Amazon DSP and the ads console merged into Campaign Manager; Ads Agent launched as an assistant","PPC Land, 15 October 2026"],["2 February 2026","Amazon Ads MCP Server enters open beta","Amazon Ads, 2 February 2026"],["29 September 2026","Amazon Ads Agent replaces the ads console and Amazon DSP experience; buying product named DVA","PPC Land, 15 October 2026"]],"sourceUrls":[["https://www.productsup.com/blog/amazon-rebrand-amazon-advertising/"],["https://ppc.land/meta-named-a-future-that-never-came-amazon-ads-agent-names-one-that-exists/"],["https://advertising.amazon.com/library/news/amazon-ads-mcp-server-open-beta"],["https://ppc.land/meta-named-a-future-that-never-came-amazon-ads-agent-names-one-that-exists/"]]}