{"page":"/vendors/basis-technologies","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Stage","Basis feature","Source"],"rows":[["Planning","Compass, an agentic AI that turns briefs into omnichannel plans","MarTech Vibe, 6 April 2026"],["Buying","Basis DSP for programmatic; workflows for search, social and site direct","Basis platform"],["Bidding","SmartBid, which reads live campaign signals and shifts budget across channels","Basis platform"],["Reporting","One dataset for all channels; Basis Assistant writes campaign notes","Basis DSP page"],["Finance","Contracts and actuals pushed to ERP systems; automated billing and reconciliation","Basis platform"]],"sourceUrls":[["https://martechvibe.com/article/basis-launches-compass-agentic-ai-for-omnichannel-media-planning"],["https://basis.com/technology/platform"],["https://basis.com/technology/platform"],["https://basis.com/technology/dsp"],["https://basis.com/technology/platform"]]}