{"page":"/vendors/doubleverify","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Metric","Screens (D desktop, MW mobile web, MA in-app)","Limits stated by the MRC"],"rows":[["Display and video impressions with SIVT filtering","D, MW, MA, CTV","None beyond the metric list"],["Sophisticated invalid traffic detection","D, MW, MA, CTV","TikTok viewability in MA includes SIVT filtering"],["Pre-bid IVT detection","D, MW, MA, CTV","Pre-bid fraud segment within Authentic Brand Suitability covers site and app fraud only"],["Display viewability","D, MW, MA","Includes pre-bid data"],["Video viewability","D, MW, MA, CTV","CTV counts only traffic from certified apps"],["Property-level ad verification","D, MW, MA, CTV","Accredited languages listed in the letter; CTV added French in 2026"],["Attention metrics","D, MW, MA","No CTV; indexed, non-viewable and modelled attention reporting added in April 2026"],["Meta feed and YouTube (ADH) reporting","D, MW, MA","Net of GIVT only; named placements only"]],"sourceUrls":[[],[],[],[],[],[],[],[]]}