{"page":"/vendors/equativ","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["What Equativ told the court","What the remedy does","Source"],"rows":[["The \"main reason Equativ lost large media publisher ad server clients\" to DFP was no access to AdX","AdX must send real-time bids to rival publisher ad servers, for open-web display","Dkt. 1858, pp. 58 and 66"],["Ad server migration is complex","Free export of DFP configuration and historical data within 3 months of the Effective Date","Dkt. 1858, p. 69; PPC Land, 6 October 2026"],["Google's tools are \"a little bit like a black box\"","Documentation of DFP's final auction logic and per-ad data files","Dkt. 1858, pp. 25 and 74"]],"sourceUrls":[["https://www.courthousenews.com/wp-content/uploads/2026/09/google-judge-memo.pdf"],["https://www.courthousenews.com/wp-content/uploads/2026/09/google-judge-memo.pdf","https://ppc.land/doj-seeks-6-months-google-12-to-open-its-ad-exchange-to-rivals/"],["https://www.courthousenews.com/wp-content/uploads/2026/09/google-judge-memo.pdf"]]}