{"page":"/vendors/freewheel","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Date","Event","Source"],"rows":[["2007","FreeWheel founded","FreeWheel"],["2014","Acquired by Comcast","FreeWheel"],["2021","Buys Beeswax (DSP, bidder-as-a-service)","FreeWheel"],["7 October 2025","Roku becomes a Streaming Hub client","FreeWheel"],["11 March 2026","MCP server and Intelligence tools","FreeWheel"],["29 June 2026","Comcast plans NBCUniversal spin-off","Comcast 8-K"],["23 October 2026","Report: FreeWheel to go to NBCUniversal (unconfirmed)","PPC Land"]],"sourceUrls":[["https://www.freewheel.com/about"],["https://www.freewheel.com/about"],["https://www.freewheel.com/about"],["https://www.freewheel.com/news/roku-now-incorporated-into-the-freewheel-streaming-hub-deepening-strategic-partnership-to-power-the-premium-ctv-ecosystem"],["https://www.freewheel.com/news/freewheel-launches-ai-agent-infrastructure-to-transform-how-premium-video-advertising-is-bought-and-sold-pilots-with-pmg"],["https://www.sec.gov/Archives/edgar/data/1166691/000095010326009591/dp249094_ex9901.htm"],["https://ppc.land/nbcuniversal-to-take-freewheel-the-ad-server-rivals-use-report-says/"]]}