{"page":"/vendors/google-ad-manager","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Months after the Effective Date","What changes for an Ad Manager customer","Source"],"rows":[["0 (60 days after entry)","No First Look or Last Look; non-discrimination by ad server applies","Dkt. 1858, pp. 58 and 74"],["3","Free export of configuration and historical DFP data; notice that AdX and DFP need not be used together","PPC Land, 6 October 2026"],["6","Separate AdX and DFP contracts; Header Bidding Trafficking for every DFP customer","PPC Land, 6 October 2026"],["6 or 12 (disputed)","AdX bids into Prebid and into rival ad servers","PPC Land, 6 October 2026"],["12","DFP link to Prebid Server; seven-day auction data file","PPC Land, 6 October 2026"],["15","Second Prebid Server link for programmatic guaranteed and preferred deals","PPC Land, 6 October 2026"]],"sourceUrls":[["https://www.courthousenews.com/wp-content/uploads/2026/09/google-judge-memo.pdf"],["https://ppc.land/doj-seeks-6-months-google-12-to-open-its-ad-exchange-to-rivals/"],["https://ppc.land/doj-seeks-6-months-google-12-to-open-its-ad-exchange-to-rivals/"],["https://ppc.land/doj-seeks-6-months-google-12-to-open-its-ad-exchange-to-rivals/"],["https://ppc.land/doj-seeks-6-months-google-12-to-open-its-ad-exchange-to-rivals/"],["https://ppc.land/doj-seeks-6-months-google-12-to-open-its-ad-exchange-to-rivals/"]]}