{"page":"/vendors/infillion","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Component","What it adds","Source"],"rows":[["MediaMath","The DSP and its former DMP assets","Digiday, 23 August 2023"],["TrueX, InStadium","Opt-in video attention formats (Infinite Video) and stadium, OOH and DOOH media","Infillion Infinite Video; Infillion InStadium"],["Gimbal, Drawbridge","Gimbal: location signals from users' activity in mobile apps; Drawbridge: role n/d on the pages we read","Infillion Gimbal; Infillion, 18 September 2026"],["Catalina","Purchase data on 130 million US households","PPC Land, 23 February 2026"],["Foursquare (pending)","Store-visit data and 100 million points of interest","Infillion, 18 September 2026"]],"sourceUrls":[["https://digiday.com/media-buying/infillion-is-confirmed-as-mediamaths-new-owner-as-a-familiar-face-slides-back-into-view/"],["https://infillion.com/products/infinite-video/","https://infillion.com/products/infillion-instadium/"],["https://infillion.com/products/infillion-gimbal/","https://infillion.com/blog/infillion-to-acquire-foursquare-closing-the-loop-between-advertising-and-real-world-results/"],["https://ppc.land/infillion-buys-catalina-to-lock-in-600b-in-annual-purchase-data/"],["https://infillion.com/blog/infillion-to-acquire-foursquare-closing-the-loop-between-advertising-and-real-world-results/"]]}