{"page":"/vendors/integral-ad-science","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Metric","Screens (D desktop, MW mobile web, MA in-app)","Limits stated by the MRC"],"rows":[["Display and video impressions, viewability, quality ads, with SIVT filtering","D, MW, MA","None beyond the metric list"],["CTV video impressions, viewability and SIVT","CTV","Certified applications only"],["SSAI video metrics","D, MW, MA, CTV","CTV for certified traffic only"],["Property-level ad verification","D, MW","No in-app or CTV"],["Pre-bid viewability segments","D, MW, MA","First granted July 2026"],["Pre-bid IVT avoidance","D, MW, MA","IP and user-agent segments and a fraud IP list only"],["Meta and YouTube (ADH) reporting","D, MW, MA","Net of GIVT only; named placements only"],["Amazon DSP server-to-server reporting","D, MW, MA","Amazon retail, IMDb and third-party supply; Fire TV and Twitch excluded (MRC letter, 7 November 2025)"]],"sourceUrls":[[],[],[],[],[],[],[],["https://mediaratingcouncil.org/sites/default/files/Accreditation%20Letters/IAS/GI110725_IAS%203P%20Amazon%20DSP%20Accreditation%20Letter%20.pdf"]]}