{"page":"/vendors/viant","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Option","Contract","What Viant charges","How Viant reports it"],"rows":[["Percentage of spend","Master services agreement, self-service","A platform fee that is \"primarily a percentage of spend\"","Mostly net of media and data costs (agent)"],["Fixed CPM","Insertion order","A platform fee \"at a price for every 1,000 impressions\"","Gross; Viant sets the media price (principal)"]],"sourceUrls":[[],[]]}