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    Integrations

    AdSovereign integrates with enterprise programmatic supply and demand through OpenRTB, VAST, Prebid, S2S, PMP and direct deal protocols, delivered via a tiered connector framework that combines pre-integrated, configurable, and custom adapters.

    Key Facts

    • •Standards: OpenRTB 2.5/3.0, VAST 4.x, VPAID 2.0, Prebid.js, Prebid Server, S2S
    • •Workflows: PMP deal IDs, programmatic guaranteed, direct deal routing, internal demand
    • •Connector tiers: pre-integrated, configuration-required, custom-onboarded
    • •Deployment: predictable 7-phase migration with parallel-traffic validation before cutover
    • •Honest stance: enterprise RTB onboarding is not one-click — it is repeatable

    In Simple Terms

    Every standards-based partner is reachable, but real onboarding still requires endpoint setup, seat mapping, partner approvals, and traffic QA. This page describes what is supported, what requires configuration, and what migration actually involves.

    Section 1

    Supported Protocols

    Architectural compatibility with the protocols enterprise programmatic runs on.

    OpenRTB 2.5 / 3.0

    Native bid request/response handling for industry-standard auctions.

    VAST 4.x

    Video ad serving template for instream and outstream video inventory.

    VPAID 2.0

    Interactive video where the environment permits execution.

    Prebid.js

    Header bidding adapter for client-side auction integration.

    Prebid Server

    Server-to-server header bidding for reduced page weight and latency.

    Server-to-Server Bidding

    Direct S2S endpoints between your stack and partner platforms.

    PMP Workflows

    Private marketplace deal IDs, packaged inventory, preferred deals.

    Direct Deal Routing

    Programmatic guaranteed and fixed-CPM direct deal execution.

    Custom Bidstream Connectors

    Custom adapters for proprietary protocols or legacy systems.

    Why this matters: These standards provide architectural compatibility, but enterprise onboarding still requires endpoint configuration, partner approval, seat mapping, QA, and production validation.

    Section 2

    Connector Framework

    Every partner integration falls into one of three tiers. Knowing which tier applies is the difference between a 2-week and a 12-week onboarding.

    Architecture diagram · Connector topology

    ADSOVEREIGNCOREOPENRTB · PREBID · VAST
    • PRE-INTEGRATED0–2 weeks
      SSP ASSP BEXCH 1VERIFY
    • CONFIGURATION2–6 weeks
      DSP XDSP YPREBIDS2S
    • CUSTOM ADAPTER6–12 weeks
      LEGACYPROPRIETARYREGIONAL
    TIERED CONNECTOR FRAMEWORK

    Pre-integrated

    Major SSPs, exchanges, and verification vendors with maintained adapters.

    Typical onboarding

    0–2 weeks

    Configuration required

    Standards-based partners requiring endpoint setup, seat mapping, and QA.

    Typical onboarding

    2–6 weeks

    Custom onboarding required

    Proprietary or legacy partners requiring a custom adapter and joint engineering.

    Typical onboarding

    6–12 weeks

    Section 3

    Enterprise Onboarding Reality

    On-premise RTB deployments require operational work that no vendor can hand-wave away.

    • Endpoint creation and DNS provisioning on your infrastructure
    • Seat ID mapping with each demand and supply partner
    • DSP / SSP / exchange approvals — partner-side onboarding paperwork and technical review
    • Demand sync and bidder configuration
    • Traffic QA across geos, devices, and ad formats
    • Routing and failover validation under production load

    "AdSovereign does not pretend enterprise RTB onboarding is one-click. We provide the infrastructure, protocol support, connector framework, and migration playbook required to make deployment predictable."

    Section 4

    Migration Timeline

    The seven phases every enterprise RTB migration moves through.

    1. 1

      Audit current stack

      Inventory existing DSP/SSP/exchange relationships, contract terms, and data flows.

    2. 2

      Map partners

      Catalog every demand and supply partner that must be re-integrated against the new stack.

    3. 3

      Configure integrations

      Stand up endpoints, seats, bidder configs, and creative QA pipelines.

    4. 4

      Run parallel traffic

      Shadow-route a percentage of traffic; compare bid behavior, fill, and latency against the legacy stack.

    5. 5

      Validate latency / fill

      Confirm performance parity or improvement before any production cutover.

    6. 6

      Production cutover

      Migrate live traffic in waves with monitored failback paths.

    7. 7

      Optimization

      Tune auction logic, demand mix, and operational dashboards once volume is stable.

    Read the Migration Playbook
    See where this is economically justified