Ad Tech Tools: Calculators, Validator and Templates

Test ad tech economics, plan bidder capacity, check supply-chain files and compare DSP proposals with transparent methods and editable assumptions.

6 pages

• Commerce Media Business Case Template: 3-Year P&L Model

  Free 3-year P&L template for a bank, airline or pharmacy media network: every formula, sourced defaults, sensitivity table. XLSX and Google Sheets.

  Updated 2026-10-18

• Retail Media Economics Calculator: Revenue and % of GMV

  Model retail media revenue, fees and contribution from editable inventory and pricing assumptions. Compare scenarios as a share of GMV.

  Updated 2026-10-18

• ads.txt and sellers.json Validator: Check Your Files Free

  ads.txt 1.1, app-ads.txt, sellers.json 1.0 and the SupplyChain object: fields, annotated examples, 10 common errors and how a validator checks them.

  Updated 2026-10-18

• DSP RFP Template: 60 Questions and a Scoring Sheet

  DSP RFP template: 60 questions on fees, data ownership, log-level data, identity, supply, brand safety, measurement, AI, security and exit, with scoring.

  Updated 2026-10-18

• Bidder Capacity Planner: QPS, Instances, Cost Calculator

  Size an RTB bidder from peak QPS, timeout, p99 target and CPU per request: instances per region, headroom, compute and egress cost with dated cloud prices.

  Updated 2026-10-18

• Ad Tech TCO Calculator Methodology: Costs, Formulas, Sources

  How the TCO calculator prices rented, white-label and in-house ad tech: seven cost categories, a formula per line, dated defaults, worked examples.

  Updated 2026-10-18

Explore the topic guides, ad tech glossary and full reference library.