2027 PRICING · USD
One-time perpetual licenses.
Choose the components you need.
DSP, SSP and DMP are licensed independently at $950,000 per component, one time. Each additional component in the same order costs less.
Price protected for Order Forms executed January 1, 2027 through December 31, 2029.
Choose a component
DSP
Demand-Side Platform
$950,000
One-time Component Fee · USD
Operate media buying and bidding within your advertising business.
- Perpetual, worldwide, non-exclusive license
- Installation and configuration
- 12 months of scoped consultation
- Licensed source code and build tooling
DMP
Data Management Platform
$950,000
One-time Component Fee · USD
Organize and activate permitted audience data within your advertising business.
- Perpetual, worldwide, non-exclusive license
- Installation and configuration
- 12 months of scoped consultation
- Licensed source code and build tooling
SSP
Supply-Side Platform
$950,000
One-time Component Fee · USD
Operate inventory sales and supply workflows within your advertising business.
- Perpetual, worldwide, non-exclusive license
- Installation and configuration
- 12 months of scoped consultation
- Licensed source code and build tooling
Each additional component costs less.
| Components in one Order Form | Price per added component | Total | You save |
|---|---|---|---|
| One | $950,000 | $950,000 | — |
| Two | $800,000 | $1,750,000 | $150,000 |
| Three (full stack) Best value | $750,000 | $2,500,000 | $350,000 |
Popular combinations
Buy-side: DSP + DMP
$1,750,000
Advertisers, agencies and trading desks operating their own bidding with first-party data.
Request a quoteSell-side: SSP + DMP
$1,750,000
Publishers, retail and commerce media networks selling inventory with audience data.
Request a quoteTwo-sided: DSP + SSP
$1,750,000
Operators running demand and supply on one infrastructure.
Request a quoteAdd a component within 12 months after Acceptance of your first order for $850,000; later orders are at list price.
Two ways to start.
Deployment Review
No charge, 30 to 60 minutes, no obligation. Discuss your use case, components and infrastructure with a Delivery Manager.
Book a Deployment ReviewStructured Evaluation
A 4-week Structured Evaluation costs $45,000 in an AdSovereign-hosted evaluation environment. It includes an architecture review, integration plan, draft Acceptance checklist, three-year budget model and decision memo. Credited in full against a Component Fee ordered within 90 days; one per customer.
Book a Structured EvaluationPurchase directly: Order Form, deployment and a 30-day Acceptance Test.
What the Component Fee includes
| Included | Not included |
|---|---|
| Perpetual license for the listed component, version and modules | Unlisted modules, updates and successor products |
| Installation and configuration on suitable customer-controlled infrastructure | Hosting, networks and customer accounts |
| Acceptance Test within 30 days after notice of readiness; one re-test cycle | Staff, data, media and third-party services |
| Source code and reproducible build tooling within 10 business days after full payment | Transfer of underlying source ownership |
| 12 months of consultation from Acceptance | Advisory & Support Plan after the included period; optional at $95,000 per component per year |
| Named Delivery Manager; up to 10 hours per month; U.S. Eastern business hours; no rollover | Minor Tuning at $250 per hour, with written scope and approval; up to 40 hours per request, billed in 15-minute increments |
| Configuration, operation, integration-approach and troubleshooting consultation | 24/7 on-call, a hard SLA or an uptime commitment |
From Order Form to source delivery
1. Scope and deploy
Define the component version, modules, interfaces, deliverables and functional checklist in the Order Form. Pay 50% on execution. We install and configure the binaries on suitable customer-controlled cloud or on-premise infrastructure.
2. Test and accept
Run the agreed Acceptance Test within 30 days after our readiness notice. Production use or no written rejection specifying non-conformities counts as Acceptance; one re-test cycle applies. The remaining 50% is due on Acceptance.
3. Consult with your Delivery Manager
12 months from Acceptance with a named Delivery Manager, up to 10 hours per month during U.S. Eastern business hours. Unused hours do not roll over. Get guidance on configuration, operation, integration approach and troubleshooting by email, messaging or video.
4. Receive the licensed source
Source code and build tooling are delivered within 10 business days after full payment. The delivered source must reproduce the deployed binaries. Your team hosts, operates and secures the deployment.
Optional services, when you need them
Advisory & Support Plan
$95,000per component per year, after the included 12 months
Optional annual consultation renewal with the same scope, business hours and up to 10 hours per month. Unused hours do not roll over. Response targets belong in the agreement; no hard SLA, 24/7 on-call or availability commitment.
Minor Tuning
$250 / hour
Configuration changes, small code fixes, performance tuning and integration adjustments require a written scope, estimate and approval. Up to 40 hours per request; larger work needs a separate Statement of Work. Billed monthly in 15-minute increments.
Structured Evaluation
$45,000
A 4-week Structured Evaluation costs $45,000 in an AdSovereign-hosted evaluation environment. It includes an architecture review, integration plan, draft Acceptance checklist, three-year budget model and decision memo. Credited in full against a Component Fee ordered within 90 days; one per customer.
Book a Structured EvaluationPayment and price protection
50% ($475,000 per component at list) on Order Form execution, 50% on Acceptance. Invoices net 30 days; taxes extra.
Prefer annual budgets? Three annual payments of 40 %, 30 % and 30 % of the Component Fees plus 10 %, non-cancellable, available at list price.
Price protection for Order Forms executed January 1, 2027 through December 31, 2029; earlier orders by quote.
Scope and permitted use
Use and modify the licensed components for your own and your Affiliates' advertising business. Software resale, sublicensing, platforms for other companies and competing products are prohibited; source access follows the signed agreement.
Pricing FAQs
Payment, deployment, source rights and optional services
What does each component cost?
2027 pricing: $950,000 one time per DSP, DMP, or SSP component for a perpetual license. License one, two, or all three independently. No subscription or annual license fee. The first component is $950,000, the second $800,000 and the third $750,000 in the same Order Form: $1,750,000 for any two (save $150,000) or $2,500,000 for all three (save $350,000) versus single licenses. Add a component within 12 months after Acceptance of your first order for $850,000; later orders are at list price. The Component Fee is fixed for Order Forms executed January 1, 2027 through December 31, 2029. After that window, then-current list pricing applies only to new orders; executed orders keep their terms.
What does the Component Fee cover?
The perpetual license, installation and configuration of the licensed binaries on suitable customer-controlled infrastructure, included consultation, and delivery of the licensed source code and build tooling. Only versions, modules, interfaces and deliverables listed in the signed component schedule are included. Updates and successor products are not included.
How do payments and Acceptance work?
50% ($475,000 per component at list) on Order Form execution and 50% ($475,000 per component at list) on Acceptance, with invoices net 30 days. The Acceptance Test runs against the agreed functional checklist within 30 days after readiness notice. Production use or failure to reject with specific non-conformities is deemed acceptance; one re-test cycle applies. Prices exclude taxes.
When is source code delivered, and what can we do with it?
Within 10 business days after full payment of the Component Fee, together with tooling sufficient to reproduce the deployed binaries. Use and modify the licensed components for your own and your Affiliates' advertising business on any number of customer-controlled instances. Advertisers, publishers and end users may access platform functionality through its interfaces. Software resale, sublicensing, white-label platforms for other companies and competing products are prohibited. Source code is licensed, with no transfer of underlying ownership. Source access must follow the agreement's confidentiality and security controls; third-party-hosted repositories require consent.
What consultation and support are included?
12 months from Acceptance with a named Delivery Manager, up to 10 hours per month during U.S. Eastern business hours. Unused hours do not roll over. After the included period, the optional annual Advisory & Support Plan costs $95,000 per component per year with the same scope and hours. Consultation covers configuration, operation, integration approach and troubleshooting. Your team hosts and operates the software. There is no hard SLA, 24/7 on-call or uptime commitment; the response target is specified in the agreement.
How are changes and updates priced?
Minor Tuning costs $250 per hour for configuration changes, small code fixes, performance tuning and integration adjustments. Each request needs a written scope, estimate and customer approval, capped at 40 hours. Larger requests require a separate Statement of Work. Approved work is billed monthly in 15-minute increments. Updates may be offered separately on then-current terms; security advisories known during the included consultation period are communicated.
Are hosting, other modules or media fees included?
Customer infrastructure, accounts, network, staffing, data, media and third-party charges remain your responsibility. Exchange, clean-room, retail-media and other capabilities are included only when explicitly listed in the licensed component's schedule. There is no AdSovereign revenue share or per-impression license fee. Optional advisory renewal and approved Minor Tuning are separate charges.
Is there a discount for two or three components?
The first component is $950,000, the second $800,000 and the third $750,000 in the same Order Form: $1,750,000 for any two (save $150,000) or $2,500,000 for all three (save $350,000) versus single licenses. Add a component within 12 months after Acceptance of your first order for $850,000; later orders are at list price.
What is the Structured Evaluation and is it credited?
A 4-week Structured Evaluation costs $45,000 in an AdSovereign-hosted evaluation environment. It includes an architecture review, integration plan, draft Acceptance checklist, three-year budget model and decision memo. Credited in full against a Component Fee ordered within 90 days; one per customer.
Can we pay in annual installments?
Prefer annual budgets? Three annual payments of 40 %, 30 % and 30 % of the Component Fees plus 10 %, non-cancellable, available at list price.
What if we add a component later?
Add a component within 12 months after Acceptance of the first order for $850,000; later orders are at list price. Price protection applies to Order Forms executed January 1, 2027 through December 31, 2029; earlier orders are by quote.
Plan your deployment
Choose your components and agree on the environment, deliverables and Acceptance checklist.