Ad Tech Research: Methods, Surveys and Benchmarks

Review ad tech research methods and planned fieldwork. Read the survey design, cost boundaries and evidence requirements before using the findings.

Fieldwork is planned for Q1 2027. These pages publish the methods; they do not report completed studies.

2 pages

• State of AI in Programmatic 2027: Survey Methodology

  Pre-registered plan for the State of AI in Programmatic 2027 survey: 22 questions, 400 practitioners in the US, UK and EU, open data under CC BY, DOI.

  Updated 2026-10-18

• The Cost of Renting Ad Tech: Annual Report Methodology

  How the annual Cost of Renting Ad Tech report is built: ANA, ISBA, Adalytics, 10-Ks, cloud and labor prices, anonymized platform data, metrics and limits.

  Updated 2026-10-18

Explore the topic guides, ad tech glossary and full reference library.