AdSovereign provides six integrated components that form a complete advertising technology stack: DSP for buying inventory, SSP for selling inventory, Exchange for bid routing, DMP for audience data, Clean Room for privacy-safe collaboration, and Reporting for analytics.
Think of it as building your own Google Ads or The Trade Desk, but running entirely on your servers. You get the same capabilities as major ad tech platforms, but with full ownership and zero data leakage to third parties.
DSP, SSP, Exchange, DMP, and Clean Room are not separate products — they are coordinated layers of one Private Programmatic Control Layer, operated as a single infrastructure you own.
DSP
Exchange
SSP
DMP
Clean Room
Reporting
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Every component you need — all visible, no hidden content
The DSP enables advertisers to buy ad inventory programmatically across multiple exchanges and SSPs in real-time.
The SSP enables publishers to sell their ad inventory programmatically, maximizing yield through competition among multiple demand sources.
The Exchange routes bids between DSPs and SSPs with sub-millisecond decisioning, including fraud detection and brand safety filters.
The DMP collects, organizes, and activates first-party audience data for targeting and personalization.
The Clean Room enables privacy-safe data collaboration between advertisers and publishers without exposing raw PII.
Comprehensive reporting with real-time dashboards, custom reports, and full API access for integration with your BI tools.
Performance, protocols, and compliance at a glance
| Bid Response Latency | Sub-100ms (typically 50-75ms) |
| Exchange Decisioning | Sub-millisecond |
| QPS Capacity | 10,000+ queries per second |
| OpenRTB Support | 2.5 and 3.0 compliant |
| Video Support | VAST/VPAID compliant |
| Identity | UID2 and first-party ID graph |
| Deployment | On-premise, hybrid cloud, air-gapped |
| Compliance | GDPR, CCPA, HIPAA, SOC2 Type II |
Common questions about the AdSovereign platform
A DSP (Demand-Side Platform) is used by advertisers and agencies to buy ad inventory programmatically. It connects to multiple ad exchanges and SSPs to bid on impressions in real-time. An SSP (Supply-Side Platform) is used by publishers to sell their ad inventory. It connects to multiple DSPs and ad exchanges to maximize yield through competition. AdSovereign provides both, allowing you to operate on either or both sides of the programmatic ecosystem.
AdSovereign's DSP delivers bid responses in under 100ms from request receipt to response transmission, with most bids completing in 50-75ms. The Exchange component processes bids with sub-millisecond decisioning latency. Because you control the infrastructure, you can co-locate with major exchanges for even lower latency.
AdSovereign fully supports OpenRTB 2.5 and OpenRTB 3.0 protocols, ensuring compatibility with all major ad exchanges and SSPs. The platform handles automatic protocol negotiation and provides configuration options for exchange-specific extensions.
Yes, complete customization is a core advantage. You have full access to implement custom bidding strategies including first-price vs second-price auction logic, dynamic floor pricing, contextual and behavioral targeting rules, budget pacing algorithms, and machine learning models for bid optimization.
Yes, AdSovereign's DMP supports both first-party and third-party data integration. However, our focus is on helping you maximize the value of your first-party data, which provides better targeting accuracy and compliance safety compared to third-party cookies.
The Clean Room enables privacy-safe data collaboration between advertisers and publishers without exposing raw PII. It uses secure multi-party computation and encrypted query processing to perform matching, attribution, and audience analysis while maintaining data isolation. Both parties derive insights without seeing each other's raw customer data.
Comprehensive real-time reporting with customizable dashboards, dimension drilldowns (campaign, placement, geo, device, etc.), conversion tracking and attribution modeling, custom report builder with scheduled exports, real-time alerts, and full API access for integrating with your BI tools.
Yes, AdSovereign provides comprehensive REST APIs for all major functions: campaign management, creative trafficking, targeting configuration, bidding strategy, reporting data access, and user/permission management. We provide SDKs for major programming languages and OpenAPI specifications.
60-day pilot program with 1 DSP + 1 SSP + Clean Room setup
Use the DSP for buying decisions, the SSP and exchange for supply and auctions, and the data layer for permitted audience activation. A self-serve retail media experience also needs inventory rules, advertiser access and clear measurement.
Commerce media infrastructure connects the business workflow to the auction and data services. Define the data clean room’s allowed inputs and outputs, then confirm how a Prebid Server deployment would connect to the exchange and which integration work is in scope.
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